Five years later, Candler finally sold the national bottling rights to Coke—excluding the right to bottle it in Vicksburg—to two brothers from Chattanooga. Still convinced that bottling would not be a major source of revenue, Candler sold the bottling rights for a dollar and reportedly never collected even that. The contract stipulated that a bottle of Coke would cost 5 cents and had no end date, a legal oversight that resulted in the price remaining the same until In , the bottlers put out a call for a new design, one so distinctive that one could recognize it if it were in pieces on the ground or by feeling it in the dark.
The winning design, produced by the Root Glass Company of Terre Haute, Indiana, gave the world the iconic contoured bottle we know today. But if you see something that doesn't look right, click here to contact us! On March 12, , after New York state and city leaders placed coronavirus-related restrictions on gatherings of more than people, the Broadway theater district announces it will go dark for an unprecedented 32 days.
The longest shutdown for the artistic mainstay in its In early , Austrian Nazis conspired for the second time in four years to seize the Austrian government by force and unite their nation with Nazi Germany.
On March 12, , Indian independence leader Mohandas Gandhi begins a defiant march to the sea in protest of the British monopoly on salt, his boldest act of civil disobedience yet against British rule in India. On March 12, , eight days after his inauguration, President Franklin D.
On this day, the commander of the German Home Army, Gen. Friedrich Fromm, is shot by a firing squad for his part in the July plot to assassinate the Fuhrer. By , many high-ranking German officials had made In response to the critical comments made about him by singer Natalie Maines in the run-up to the invasion of Iraq, President George W.
They can say what they want to say. Biedenharn created a small bottling machinery in the back of his small Mississippi soda fountain, being the first person to put Coca-Cola in bottles. About five years later, mass-bottling was made possible. By , over , gallons of syrup were sold and by , almost 7 million gallons had been sold.
When Coca-Cola was faced with the challenge of other competitors, bottlers agreed upon having a bottle that would stand out to the public. Benjamin Thomas and his associates set a deadline for bottling companies to come up with a distinct, marketable bottle for the ever-so-popular soft drink. Members of the Root Glass Co. Root, William Root, Alexander Samuelsson, Earl Dean, and Clyde Edwards, worked endless hours in complete secrecy, manufacturing what they hoped would be the new, unmistakable bottle for the beloved carbonated beverage.
Their historic bottle was derived from the shape of a cocoa bean, with an elongated shaped and distinct ribs. The patent was granted on November 16, This date was later included on the final design of the bottle. In the early , a committee composed of bottlers and Company officials met to hopefully decide on the design of their bottle. The unit of measurement for Coke was glasses, dispensed at a soda counter. When Coca-Cola introduced its bottles in , a year after the patent was granted, the design had been slightly modified—but the iconic curves in the original patent are still recognizable today.
Write to Lily Rothman at lily. By Lily Rothman. See 99 other Coke patents here. Coca-Cola bottle patent, Get our History Newsletter. Put today's news in context and see highlights from the archives. Please enter a valid email address. Please attempt to sign up again.
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